Seth points us to dnscoop. Interesting, but I have seen something similar over 6+ months ago at Small business hub.

Or HAVE I?

Here are the similarities:
1. Both grade your website on standard metrics – google pagerank, how long your site has been around, etc.
2. Both give you an indiciative measure of effectiveness of your website / domain.
3. Both are GREAT lead generation tools.

Here are the differences:

1.  A website grader
tool is not as COOL as a scoop

2. The number at the end – a grade VERSUS money has
different compelling motivations

3. The audience (small business owners) versus web 2.0 prospectors
have different profiles and reach on the web – i’ll bet there are more web users that want to learn the “value” of their website than how “effective” it is.

4. dnscoop is VIRAL because its cool, Website grader is
serious because it’s a business oriented tool

How this applies to communities:

1. “Right position” your community to the audience, based on their likes, dislikes, use patterns and fit it into their lives.

2. Leverage the trend and lets face it – “do something cool for your audience, that will give them more than what their daily lives are apt to give them.

3. Either one engages your audience by asking them to give a little and get a lot in return – what community members and all of us want.