From Information week:
“At Procter & Gamble, the Enterprise 2.0 push is all about speed.
“Enabling effective collaboration is like adding a sixth gear to a race
car,” says CIO Filippo Passerini. The 140,000-employee company is
rolling out Microsoft SharePoint and Office Communicator as well as
Microsoft Windows Desktop Search company-wide, while adopting blogs and videoconferencing in critical niche roles, including a blog
to answer questions about the SharePoint rollout. P&G’s goal is to
make it easier for employees to connect to each other and to outsiders,
and the effort will be measured based on whether it helps get smart new
products to shelves faster. “In a world where competition gets tougher
every day, minutes really do count,” Passerini says.”

Review the opinions of Nic on the adoption of Enterprise 2.0. And also on his theory of adoption.

Good read.