McKinsey surveyed 2800 executives on their adoption of Web 2.0. You have to register to get access to the report (Its free).

What is web2.0 according to McKinsey?

A) blogs, crowdsourcing, social networking, podcasts, RSS, peer to peer networking, web services (mashups) and wikis.

Here are some highlights:

1. More than half of the executives surveyed say they are pleased with the
results of their investments in Internet technologies over the past
five years, and nearly three-quarters say that their companies plan to
maintain or increase investments in Web 2.0 technologies in coming
years.

2. Most popular web 2.0 investments are: 1. Web services 2. Collective Intelligence (crowdsourcing) and 3) Social Networks

3. Investments interest in web 2.0 is highest in India, followed by Asia-Pacific in general, Europe, China and #5 is North America.

4. Retail and High Technology are the sectors with the highest interest.

Interesting Question: Why are India and China higher than US in interest an adoption of Web 2.0?

1) Because of their services based economies?
2) Because they feel they missed out on web 1.0?
3) Because their N American counterparts are just jaded from previous “cool technology” efforts so they are not getting on the band wagon  yet?

What do you think?