Twitter Blue is a premium subscription service from Twitter that offers a few features and benefits. Some of the key features of Twitter Blue include:

• The ability to undo a tweet that you just sent.
• Customization of themes and colors for your Twitter experience.
• Access to exclusive content from your favorite creators.
• A “reader mode” that makes it easier to read long tweets.
• A “collections” feature that lets you save tweets into folders.

Twitter Blue is currently available in a limited number of countries, but it is expected to roll out to more countries in the future. The service costs $84 per year, or $8 per month if you subscribe on the web, and $11 per month (if you subscribe on Apple or Android Store).

Twitter Blue is not essential for everyone. If you are not a heavy Twitter user, or if you do not think you will use the premium features, then you might be better off saving your money.

Previously Twitter had (legacy) verified accounts which had a blue check mark (for celebrities, governments, etc.), which they are now sunsetting.

Which has many of these journalists & celebrities balk at paying $8 a month for the service – which seems lame, because on average they spend more on their coffee in a day than that. I presume it is a “principle” of it.

Twitter does have wide distribution, so I am curious to see if these folks will continue to use it as much.

Already I have seen many (over 10) reporters claim Twitter is dead or dying since Elon Musk took over, claiming that engagement is down for them.

On the other hand, many entrepreneurs who I have spoken to in the last 3 months, have gone from 10 to over 1000’s of users.

What’s happening is that Twitter (like everything else) is changing. The old guard no longer has the content or voice that resonates with the Twitter crowd any more.

Second, as the platform has become more egalitarian under Musk, the old guard resents the fact that everyone else “does not know who they are”.

I actually like the play to pay model a lot. While it has some downsides, which is you can impersonate someone else by just paying $8 per month, the upside of meritocracy in content is appealing.

Ultimately, whether or not to subscribe to Twitter Blue is a personal decision. If you think you will use the premium features and benefits, then it might be worth the money. However, if you are not sure, or if you do not think you will use the features, then you might be better off saving your money.