Okay, so let me tell you about this podcast episode I just listened to—it was with Tiffany, who’s had this amazing 17-year ride through sales and marketing. She’s done the whole big corporate thing, climbed all the way to VP of Marketing, and now she’s running her own agency. But not just any agency—this one’s built for the chaos of modern marketing, where AI is everywhere and everyone wants results yesterday.

She’s based in South Florida (right between Miami and Fort Lauderdale—jealous), and the conversation kicks off super casual. She’s the kind of person who’s clearly walked the walk. At one point, she jokes about being jealous of people posting org charts with “98 AI agents” running their entire marketing department. You know, the ones where someone brags about replacing their entire team with ChatGPT prompts? Yeah, she’s not buying it.

So here’s the deal: Tiffany started her agency originally as a side hustle—just her, trying to help other business owners get to that magical “freedom and flexibility” we all chase. But what kept bugging her, even when she was a corporate exec, was how hard it was to find a good agency partner. Like, even when she was hiring agencies as a client, she was still leading the strategy. And she’d be like, “Why am I paying you if I have to tell you what to do?”

That frustration turned into fuel. She eventually rebranded her firm as Third & Tailor, an end-to-end revenue marketing agency. Not “full-service” (she avoids that term—too “jack-of-all-trades”), but she helps B2B companies and well-funded startups figure out what’s holding them back. Sometimes it’s messaging, sometimes it’s funnel friction, and sometimes it’s paid media that needs a total revamp.

What’s wild is how the work has evolved. Five years ago, people would just say, “Can you run SEO or Google Ads for us?” Now, they’re like, “Something’s off—our funnel feels disjointed, we don’t know what’s working, and we need to hit aggressive targets but don’t have the right team.” That’s where Tiffany comes in with audits, CRO, messaging optimization, and whatever else moves the needle.

And then, of course, the AI convo. It wouldn’t be 2025 if we weren’t all talking about AI agents, right?

So Tiffany’s take on the whole “everyone needs 90 AI agents” trend is refreshingly grounded. Yes, she uses AI every single day. No, she doesn’t trust it to run wild. In fact, she still reviews everything herself before it goes out. She’s got AI helping her synthesize discovery calls, SEO results, brand messaging—you name it—but she’s not handing over full control. She said it best: “Speed to value. Not speed for the sake of it. Not to cheat. But to deliver faster.”

And for outreach? She’s built some pretty slick prospecting systems using AI. Her example: traditional sales reps used to skip LinkedIn touchpoints because it wasn’t automated. So she’s using tools that hit voice, LinkedIn, email—multi-touch, more personal (but not creepy). She called out how even “Hey, I saw you raised funding” messages are still generic if you’re not training your AI properly.

Oh! And this part was so cool: she’s using a tool called TopVoice.com.club (a client of hers, actually) that custom-curates LinkedIn content based on her voice, past writing, and favorite topics. It scours the internet for posts that are actuallyrelevant for her to engage with or respond to. None of that same-old AI-written post garbage. This one keeps her voice consistent and saves her time.

She’s also seeing a huge trend: clients asking for outcome-based or performance-based pricing. Like, 5 out of 10 discovery calls now involve someone saying, “Can we tie this to results?” She’s flexible—some projects get a rev share, others stick with retainers. But she’s very clear: not everything can be performance-based. AI can help, sure, but it doesn’t control the internet’s mood that day.

The future? By 2030, Tiffany thinks the entire agency model will shift. Not necessarily cheaper—because you’re still delivering value, just faster—but definitely different. Expectations will be way higher, timelines way tighter. Agencies that don’t adapt will get replaced—maybe not by AI itself, but by teams who know how to wield it. She’s already thinking ahead, even developing tech to support that shift.

Her advice? Marketers and agency owners need to get off the sidelines and into the AI game. But don’t go full autopilot. Use it to enhance your work. Keep your human edge.

So yeah, this episode was a gem. Tiffany is real, strategic, and future-facing without drinking the full AI Kool-Aid. She’s building a business that’s flexible, fast, and outcome-focused—and not afraid to rethink what it means to be a modern marketing partner in the AI age.

Highly recommend giving this one a listen if you’re in marketing, run an agency, or just wondering how the heck you’re supposed to keep up. Tiffany’s got answers—and probably an audit waiting for you.