LLMs aren’t “creative.”

They’re statistical compression of everything that already exists.

They don’t invent—they average. Their job is literally:

“Given all the design patterns in the world, what’s the most probable next pixel, word, or layout?”

That means AI is gravitationally pulled toward the center of the bell curve. It is designed to be safe.

And safe is the enemy of great.

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What AI naturally produces:

Layouts that look familiar. Color palettes that “work” Components that follow convention. Slightly-above-average Dribbble-style UIs. Translation: Pleasant, polished, predictable. Good enough to impress non-designers. Not good enough to move culture.

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What AI instinctively avoids (because the data rarely contains it):

• Bold new patterns nobody has tried
• Weird layouts that break grids
• Pixel-perfect craft (it blurs details)
• High information density (it simplifies)
• High constraint problems (logos, complex UI)
• Subtle brand identity
• Clever metaphor or symbolism
• Risky opinions

Why? Because the median is safe. And the median dominates the training data.

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AI = Safe.

Great Design = Opinionated. Great design is not the “average of what’s been done.” Great design is a decision, a stance, a refusal to blend in. AI is optimized to remove risk. Humans are valuable because we’re willing to take it.

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Design is about taste—and taste can’t be averaged.

AI finds the midpoint. Taste lives at the edges. Taste says:

“Everyone is doing X… so I’ll do Y.”

Taste is judgment under constraints—not pattern recall.

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The Beige Flood is Coming.

As AI becomes more accessible:

• Every founder can generate “good-looking” screens.
• Every template will feel AI-polished.
• Every landing page will look interchangeable.

We will drown in pleasant, soulless UI. Everything will look… fine. And fine is the new ugly.

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In that world, human taste becomes a luxury good.

When everything is mass-produced and “pretty,” What stands out? Not polish. Personality. Not symmetry. Story. Not correctness. Character. In a sea of AI beige, the rare work with soul, sharpness, or a strong opinion will feel electric. People will pay for it. Brands will compete for it. Users will crave it.

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AI will dominate production. Humans will dominate direction.

AI can generate infinite “good.” But only humans can define what “great” even is. The winners aren’t the ones who prompt the fastest. They’re the ones who see what AI cannot see. The edge. The vibe. The future.

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Conclusion:

AI is the new baseline.

Outliers are the new competitive advantage.

If you’re just “good,” AI will replace you. If you’re bold, specific, opinionated, weird, wildly human? AI can’t follow you there.That’s where the future is.