Why big technology will not hire as many as people any more

The image above is the TLDR version. Since I got a lot of feedback to extrapolate on the post, I am providing more color commentary and relevant links.

I believe the type and kind of people the big tech will hire when they start to again, will be dramatically different from the ones they let go or have in their organizations now.

To be clear I am not saying they won’t hire again, and neither am I saying they won’t be large, relevant or important employers.

What will happen is that they will hire more younger developers, designers, marketers and sales people and fewer “lateral” hires.

Younger people not only cost much less, they are also more likely to fully expect that AI will aid them be more efficient.

First some context:

  1. Developers are already using GitHub copilot to write 40% of their code, which they do not change at all.
  2. Designers are the early adopters of Generative AI, causing earnings at Fiverr and Upwork for remote designers to drop by 15% especially those who are “inexpensive but average”.
  3. Marketing people are early adopters of ChatGPT for content, reducing their reliance on agencies for content.
  4. Google employees criticize CEO Sundar Pichai for botched layoffs.
  5. Activist investors are taking aim at Salesforce CEO Marc Benioff and others over employee productivity. So, he cut costs by laying off people and impressed on his sales team to increase productivity.
  6. Meta has deemed 2023 as “year of efficiency” while it cuts more costs than it has to, and deprioritizes projects that have longer term impact.
  7. All the big tech companies are facing Government scrutiny – Apple over App store, Microsoft over acquisition of Activision, Facebook over antitrust, Amazon over MGM acquisition and Google over Double Click and display ads.
  8. Elon Musk fired about 61% o the Twitter staff after he purchased the company, raised prices on API access and still managed to introduce new features.

All this leads to what the trend is going forward.

  1. Fewer engineering managers hired. The rule of thumb used to be 5-6 at for junior managers and 8-10 employees per senior manager. I see that changing. The role of the manager will be more of a talent coach – recruit, advocate and cheer their direct reports, leaving the on-job coaching to senior developers, designers and marketers.
  2. Fewer individual contributors hired and most of them younger, less experienced. This will save them money and also allows them to encourage people to be more productive with AI
  3. Smaller, earlier acquisitions (tuck in, within a new product team), instead of the large acquisitions that they were used to.

Things you should know but dont #SiliconValleyBank

Most everyone has probably heard of or seen the Awareness & Knowledge 2X2 matrix. Often quoted, the “unknown unknows” are the ones that are said to be the cause a lot of angst.

Lets say you work at a startup in the Silicon Valley (SV). And you know about Silicon Valley Bank (SVB). It is the “banker to the startups”.

Most startups have their first checking account with SVB and continue to maintain that relationship as the grow, since they offer Venture Debt, Line of Credit and other products that most “mainstream” banks wont offer to SV startups.

You may also know that all banks make money by lending money at a higher interest rate than the rate the pay for their deposits. The difference is their revenue or “Net Interest Income”.

In 2020-2021 deposits for SVB grew significantly. From about $69 Billion to $189 Billion.

SVB, like most other banks, has to now “invest” that money into safe deposits – treasuries paying a low rate in 2021.

Fast forward to today and the rates are MUCH higher. Fed rates went up too high, too quick.

So the “safe investments” that SVB had in treasuries are now not worth as much any more. In fact they decided to take a loss of $1.8B. Which is a very small amount of money relative to their deposits.

To cover for those losses they were planning to sell stock to the tune of $2.5B.

Some account owners decided to withdraw their money from SVB – “To be safe”. That created a panic – called a Bank Run.

Well it turns out a lot of startups pulled money out of the bank. $42 Billion to be exact. Many startup founders mentioned their venture investors suggested they do it.

Thanks to the bank run, today, FDIC decided to fold SVB, which means every account with < $250K ( federal deposit insurance limit), is clear but those with higher deposits (92% of accounts) are stuck. Why did the FDIC do that? That’s because SVB no longer had funds to support the bank run.

But, those companies who raised a lot of money and kept it “safely” in SVB, will have to wait until after Monday when FDIC will find a new mechanism to get them the money.

You are still a startup employee, whose company has an account with SVB.

You did not know the exposure to bonds would now create a miss to your paycheck next month. Hopefully FDIC finds a buyer for SVB and keeps the entire bank “alive” – on Monday.

Historically, however from FDIC, “most bank failures for non-insured accounts got back 10 cents to 20 cents on the dollar deposited”.

In the last 2 days their stock has taken a big beating (down 60% in day 1 and another 60% day 2).

What you dont know.

How can you spot trends before they become “mainstream”?

While the best approach to be ahead of the curve is to invent a trend, many people dont have the luxury of time from their day job to invent or keep on top of trends within their industry or overall.

While many people are good at observing and keeping their eyes wide open, most people would like “another pair of eyes”.

I interviewed 5 people who spot trends within B2B, Marketing, eCommerce and consumer internet to understand their process. 4 of them now pay for a trend spotting SaaS product.

My initial thesis was that Venture Capitalists and seed investors are more likely to spot trends because they get so much inbound interest.

Turns out, most VC friends were asking me for trends in Platform Engineering, SaaS Control plane and headless eCommerce engines.

If you have the time, the process for following trends is simple:

a) Follow influencers & analysts in the space you are interested in,

b) track Google Trends, Trendsmap (Twitter Trends), Join many Facebook groups, etc. and

c)Subscribe to newsletters, blogs and YouTube content creators.

Unfortunately that takes time as well.

In the last 3-4 years several Trend spotting SaaS websites have started as well.

I wanted to share the 5 most useful trend websites, since each of them focus on specific niches and have their own pros and cons.

  1. Exploding Topics: The site has over 15K topics and trends. They do have a few newsletter for 1-3 trends and charge $39 to $299 per month for their Pro Version.

2. Trends.vc: Is a curated newsletter with top topics within a specific niche but is also a community of people (1000+) interested in trends. You can join the community ($299 annual or $99/month).

3. Treendly is similar to Exploding topics, and bills itself as Google trends “on steroids. Pricing starts at $99 per year, but the free version is a good place to start.

4. Trend Hunter is focused on ideas, trends and captures early kickstarter campaigns as well. Pricing starts at $24K per year, so this is focused on the enterprise segment.

5. Trend Watching has a self service tool, called Trend platform, that costs $900+ per month, so it is aimed at the corporate market as well.

Of the 5, I personally like Exploding topics the most. For personal use to track specific topics and areas for our business, the tool does a good job and has sufficient coverage in technology and developer trends.

Rethinking the Job search Experience

There are hundreds of “job listing websites” from AngelList to Ziprecruiter and LinkedIn to Indeed. The top 25 have consistency in their search, job listings (number of available jobs) and information about the job.

They all have the same user interface. I understand the value of simplicity and customer experience, but this is an area ripe for innovation.

  1. ZipRecruiter – Search Title or Keyword, and location.

2. Monster.com – “remote” is the only different word

3. Simply hired – same except for “Job Title, Skills or Company”

4. CareerBuilder – adds Military Code

5. SnagAJob – at least the background is not plain

6. Craigslist – at least the location is predetermined for you

7. USA Jobs – government jobs, but same

8. Robert Half

8. Job.com

9. Google Jobs – the navigation that it provides begins on the top with one search bar

10. Indeed – more of the same

11. Glassdoor – Browse instead of search interface

12. LinkedIn – Single search bar for jobs, even though they know a lot more about you

Is this what candidates want in 2023?

Most of the younger people I talk to dont seem to care about title and are happy to take on a different role than their past might indicate (unless it is a job that requires you to be local e.g., cook, bartender, etc.).

What candidates do care about is:

  1. Good manager
  2. Company culture
  3. Decent pay
  4. Growing industry
  5. Flexible hours
  6. Health benefits
  7. Professional coworkers and colleagues

What surprised me is even LinkedIn and Glassdoor not start with those elements, although they know that people care about these other aspects of the job more than location or job title.

If you were trying to build a new job board or website, I think you need to start with the meta data around those elements of the job first, although some maybe easy and others harder to obtain.

They way I would start is with the job posting. The company ( or individual) has to complete those sections (including pointing to Yelp-like reviews of the manager) such as culture, flexibility, benefits first.

That would allow you to help candidates filter by those criteria, or use a wizard-based interface to guide candidates through those questions before you help them with the right role or job.

Why LinkedIn Creator Mode is best for “temporary personal branding & campaigns”

LinkedIn has over 900 Million users as of 2023. Over 199 M of these are in the US and over 101 M in India. LinkedIn Creator mode was launched in March 2021.

A year later, over 10 Million users turned on Creator mode and 2 years in, 30 Million have turned it on. Less than 400K users, however publish weekly and fewer than 100K daily.

Creator mode offers 1/ LinkedIn Live ( video and audio streaming), 2/ Newsletters, and 3/ Follow link (instead of connect)

Having been using it for the last few months after an initial use in 2021 (Mar – Aug), there are 5 things I have learned about it. There are many articles on how to use it and why you should use it, but this post is focused on who should use it and for what purpose.

  1. I would only recommend LinkedIn creator mode if you are selling to businesses and have services that they desire. That means if you are an eCommerce company, consumer internet startup, etc. it wont give you the return on time spent.
  2. LinkedIn Creator mode (LCM) is best if you are offering services (consultants, non-fiction book authors, personal branding as a business coach, boutique small agency) as opposed to products (SaaS companies are not a good fit).
  3. LCM makes most sense if you intend to create content frequently – which ranges from daily to weekly. It is also helpful to have everything in one place – a newsletter, “Podcast”, live webinar, recorded video, etc.
  4. LCM is useful if you create content that does not drive traffic away from LinkedIn (i.e. link to your blog post, etc.) When I created content on my blog (outside LinkedIn) and posted a link on LinkedIn, the # of visits and views were < 100, but when I took that same content and posted a summary of the blog post in < 100 words, with no links and no hashtags (to test the platform), the number of views increased to > 2400.
  5. Since the content “lives” on LinkedIn, the discoverability is a lot harder with organic Google search. I took 3 articles which I ranked on the first page of Google search results organically (and have little competition for) and repurposed the content for LinkedIn, with some changes, but the LinkedIn optimized content does not show up in the first 2-3 pages of search results.

LCM makes sense if you do not want to spend money on hosting your own website, blog or podcast (which can be a cost and daunting for non technical folks, albeit easier now than ever before).

A big disadvantage of using the LCM newsletter is that you do not have access to the email addresses if you ever wish to move to a new platform (such as Substack for example).

One list of the top 200 LinkedIn creators shows most of them are personal branding coaches and career coaches.

Another angle to use is it for “temporary” branding.

Lets say you are in between jobs or taking a break in your career, or you wish to write a book, but that’s not going to be your main focus in the long term. LCM would be the best use of your time, with a low footprint, low cost approach to “temporary” personal branding or campaign.

Bottom line if you intend to be a consultant or freelancer, or offer a service (courses, tutorials, etc.) that appeals to career professionals, then LinkedIn Creator Mode may be a good option for you.

How many paying subscribers does ChatGPT have?

ChatGPT has more paying subscribers than Twitter Blue as of March 1st 2023.

The information reported that it obtained an internal document, on Feb 6, 2023, from Twitter, which put the total number of Twitter Blue ($8/ months) subscribers at 180,000. [1]

The business of apps reported that as of Feb 2023, ChatGPT had 100 Million users. [2]

With 667M visits in Dec 2022, 893M visits in Jan 2023, OpenAI moved to over 1 Billion visits in Feb. [3]

Not surprisingly the audience skews heavily US (20%), young (61% are under 35) and mostly male (61%) of the 100M.

Among the top 5 people profiles, 1/ students, 2/ teachers, 3/ marketers, 4/ content writers, 5/ software programmers make up over 52% of the users.

So to find out who’s paying for ChatGPT we need to triage information from multiple sources since OpenAI has not shared the number of paid users. ChatGPT Plus ($20 / month) was introduced on Feb 1, 2023. [4]

According to a survey of developers on Feb 6th, nearly 7% of them were willing to pay for ChatGPT [5]. Multiple surveys reveal the number of paying subscribers it far less than 1%.

Doing the math with number of people by role and the conversion rate, I estimate the number of paying users to be 215K, which is more than Twitter Blue subscribers.

New IPO $GTLB Gitlab Software Source Code Respository and DevOps SaaS platform

Software version control is a very important element of the lifecycle of development. Developers share the latest version of code they are working on in a repository that helps all team members be on the same page.

Gitlab $GTLB filed to go public today and the S1 provides their overview, strategy and growth plans with financial background, which I will breakdown. This is an important software category so I am keen to seek a position in the fast growing company.

GitLab Pricing | GitLab

$GTLB helps multiple developers work on the same code without stepping on each others code or hindering the other’s progress. Each developer works on their own “branch” or copy of the main code and after making changes will “commit” changes via a “merge request”.

$GTLB Gitlab is an online hosted platform built on open source Git to help organizations manage their code repositories and the entire software development lifecycle.

Gitlab: Your complete DevOps Platform | E-SPIN Group

$GTLB now has a complete platform for DevOps (Developer + Operations) which helps companies deliver software faster, securely and with fewer bugs. This helps them have an archive of previous changes and versions.

$GTLB The complete lifecycle of Devops spans project planning, or Plan, to source code management, or Create, to continuous integration, or Verify, to static and dynamic application security testing, or Secure.

$GTLB allows packaging artifacts, or Package to continuous delivery and deployment, or Release, to configuring infrastructure for optimal deployment, or Configure, to monitoring it for incidents, or Monitor.

Finally $GTLB helps to protect the production deployment, or Protect, and managing the whole cycle with value stream analytics, or Manage.

$GTLB was founded in 2014, a few years after the founders started their open source project, by Sytse “Sid” Sijbrandij (CEO), Dmitriy Zaporozhets and Valery Sizov.

How This Startup Made $10.5 Million in Revenue With Every Single Employee  Working From Home | Inc.com

In 2015 $GTLB raised series A funding from Khosla ventures and has raised over $400M to date. Gitlab was last valued at $6B in a private market transaction in Jan 2021.

$GTLB Revenues in CY Q2 rose by 69% to $58.1M ($230M annualized), with losses at $40M. The company has over 1345 “fully remote” employees in 65 countries. They have a net retention rate of 152% – which is among the best in the industry.

$GTLB gross margins are a very healthy 88% (industry leading) and 52% operating margins, which are terrific as well. They have over 3600 customers and over 2600 contributors to their open source projects. 383 customers spend over $100K annually.

From a few friends who use $GTLB in the valley they are a very sticky application. Once a customer decides to implement Gitlab they rarely leave.

$GTLB competes with $TEAM Atlassian (BitBucket) and $MSFT (GitHub) and many other source code repository solutions. The market opportunity for the DevOps Platform is approximately $40 billion according to Gartner, which makes this a large TAM.

My analysis: I like $GTLB a lot and will be interested in a position, but I suspect given market conditions the company will be public at $10B to $15B valuation, which implies a 43X to 65X NTM revenue multiple for a company growing at 69%. If I am able to get in under $9B valuation, which I doubt, then I could consider sizing up to 2% of my portfolio.

New IPO CUE HEalth $HLTH – Direct to Consumer Health diagnostics provider

$HLTH is a fascinating company and I am going to take a very different approach to this IPO overview. Cue Health manufactures a rapid healthcare diagnostics product. It is similar to home glucose meters or pregnancy kits.

Cue $HLTH intends to sell its devices direct to consumer. It is currently sold to healthcare professionals. It currently provides a rapid (25 minutes) Covid 19 test, which is FDA approved.

$HLTH – In 2009 after the SARS virus, Ayub Khattak (UCLA 2010) and Clint Sever, co founders of Cue decided to build a device that detects the virus at “home” instead of going to a diagnostics lab to test for the virus.

Cue Is A Connected Lab-In-A-Box For On-Demand Health Testing At Home |  TechCrunch
$HLTH founders

After multiple iterations and funding from incubators, accelerators and other institutions, they launched a version of their diagnostic device in 2015. Sold for $150 (pre order) or $300, it detected vitamin D deficiencies, testosterone levels and influenza. Each test can be administered with a cartridge (sold for $2 – $10 each). The device itself is handheld.

Cue, a home test system to be available next year, consists of a device that can be held in the hand and one-use cartridges for five tests: inflammation, flu, fertility, testosterone and vitamin D.

Users provide a nasal swap, or drop of blood or saliva, depending on the test. Results arrive in minutes, displayed on an iPhone or Android smartphone using the Bluetooth.

If this reminds you of Theranos (yeah, I had flashbacks too), the similarities end quickly. Since March 2020 the company got $481M in funding from the Department of Health and Human services (HHS) to ramp up production of its Covid19 diagnostic test.

$HLTH claims efficacy close to other (95%+) detection. The test is administered to patients by using a proprietary nasal swab (“Cue Sample Wand”); the swab is inserted into a small medical device (“Cue Cartridge Reader”) that analyzes it with a high degree of accuracy.

Cue Health receives $481 million from HHS to increase production of COVID-19 diagnostic tests
Cue Health has received funding from Johnson & Johnson (NYSE: JNJ)

$HLTH The U.S. government plans to buy about 6 million of the test swabs from CUE plus around 30,000 analytic devices to perform the patient sample testing analysis.

Cue $HLTH has received funding from Johnson & Johnson $JNJ and many others as well. (Disclosure: a colleague & acquaintance Ashish X is on the board of $HLTH and I have no position in the company).

In Dec 2020, $HLTH raised $235M at over $2B in valuation. It mentioned at that time that the Department of Defense, the NBA (National Basketball Association) were all customers.

With over 100 patents and over 1000 employees, the molecular diagnostics company has benefitted from the Covid19 test and ramped up revenue significantly.

$HLTH although the only test available now is Covid19, the company plans to launch (Late 2022) other tests as well.

$HLTH near term pipeline is strong and some of the other diagnostic tests are expected in 2021 as well.

Financials: Although 11+ years old, until 2020, $HLTH had no revenue. In 6 months of 2021 they booked $202M in revenue (+ Infinite YoY :). With 57% gross margins, they still managed $32M profit (Whoa) or $0.22 per diluted share. This is profitable company, but huge losses in 2019 (20M) and 2020 ($47M)

$HLTH has over $260M worth of convertible notes, however, so expect more dilution post IPO.

Risks: $HLTH is new, it is a young company which is scaling quickly thanks to the Covid19 – where it faces other competition as well. Although it is a 10 year old company, the production and ramp up has only begun in 2021.

$HLTH has not proven it can actually deliver all those other diagnostic tests as well. If the FDA revokes the EUA (Emergency Use Authorization) for Covid19, expect revenue to drop significantly.

In the near term (18 months) $HLTH is dependent on Covid19. Going by vaccination rates in the US, it seems like a safe bet, that they will continue to do well.

$HLTH depends on the US Department of Defense (DoD) for nearly 83% of revenue. This is another big risk. As part of their obligations to the DoD, they have to deliver 30K Cue readers and 6M Covid test kits. They currently have 100K per day manufacturing capacity in San Diego.

$HLTH has over 50 other diagnostic testing market competitors, many of which are much larger.

Valuation $HLTH has not mentioned its valuation, but it is expected to be between $3B and $4B (expected estimates) or higher. There are no growth metrics expected, but the DoD contract runs for 3 years. Commercial customers are also purchasing bulk Cue kits. At $3B this will be approximately 6X and at $4B 8X EV/Revenue, which is much higher than any other diagnostic competitor.

$HLTH has net income so the valuation metrics for EV/Net income should be 49X EV/Net Income at $3B valuation.

I am certainly going to watch this IPO closely. I am very interested in the $HLTH platform overall and keen to build a position for the long term

$BIRD Allbirds the shoe maker, files for an IPO, $219M 2020 Rev +31% YoY

$BIRD Allbirds, a shoe company based in San Francisco, founded in 2015 by Joe Zwillinger and Tim Brown. They filed for an IPO and are looking to raise $200 – $300M in funding at $3B-$4B in Valuation.

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$BIRD is a global lifestyle (shoes and apparel) brand with a focus on sustainable shoes. In 2016 Time Magazine name their Wool Runner, the “Worlds most comfortable shoe”.

Allbirds Oiselle x Mia Saine Dasher Shoe Release

$BIRD online and direct to consumer channels account for 89% of their revenue, while 27 stores account for 11%.

Comfy Shoes Helped Allbirds Become a $1.4 Billion Company, but It's Never  Been Just About Shoes | Inc.com
Allbirds founders

Since their founding $BIRD has sold 8 Million pairs of shoes to 4M customers worldwide, of which 3.3M are in the US.

Financial facts: 2020 $BIRD revenue was $219M +31% YoY, at 51.4% gross margins, generating $25M in losses.

Allbirds: How much is sneaker-seller really worth? | Fortune

Market Opportunity: $BIRD targets the $1.8T footwear and apparel market, ($366B in footwear alone).

Allbirds to Become More Sustainable Through Series D Funding Round –  Footwear News

$BIRD estimates their shoes cause 30% less carbon footprint than competitors sneakers. Thanks to this, they have a purpose driven brand and customer who are engaged and connected with the products.

Approximately 53% of $BIRD net sales in 2020 came from repeat customers.

$BIRD last raised $100M on Sep 2020 at $1.4B in valuation. Given the current brand hype we can expect $3B – $4B in valuation, which would imply a 15X – 20X EV/Revenue with negative EBITDA.

The biggest risks to $BIRD are counterfeit knockoffs are proliferating the market, the perception that the brand produces expensive products and it is a niche brand appealing to a very limited set of customers.

I am going to watch this from the sidelines. I like $BIRD and it has a cult-like following, but I am going to watch the post Covid and post IPO execution as a public company for 1-2Qs.

Allbirds Eyes Taking Firm Public With IPO | PYMNTS.com

If I do see acceleration in revenue and EBITDA I might be interested in $BIRD.

S1 filing.

New IPO Freshworks $FRSH – SaaS CRM company from Chennai India

$FRSH I first met Girish Mahtrubootham (Founder & CEO of Freshworks) in 2010 just a month after he started FreshDesk. We met at Infinitea Cafe in Bangalore. He had left Zoho, his previous employer to start his new venture FreshDesk.

Girish Mathrubootham (@mrgirish) | Twitter

Through the years I kept in touch via WhatsApp messages and emails to see the remarkable success story he created. This week $FRSH filed to go public, showing $308M in LTM revenue growing at 49% YoY. IT was last valued at $3.9B in Nov 2019. Expect a $7B – $12B valuation at IPO.

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$FRSH makes Software-as-a-Service solutions for businesses to help them with sales, customer service and help desk automation.

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The Customer Relationship Management (CRM) market is a $120B worldwide opportunity, with 100s of companies, most notably $CRM (Salesforce), $MSFT (Microsoft Dynamics), $SAP (SAP), $NOW (Service Now), and $ORCL (Oracle) dominating the enterprise segment.

CRM market share

In the Small and Medium business (SMB) segment, there are many other competitors including $ZEN (Zen desk), $HUBS (Hubspot) and many others who compete with $FRSH

In the Gartner magic quadrant from May 2021, $FRSH Freshworks is named as a Visionary, with the large companies occupying the “Leader” category.

Gartner's 2021 Magic Quadrant for the CRM Customer Engagement Center

$FRSH has 52K customers worldwide, and in 2020 reported $250M in revenue and $57M in losses. With 80% Gross margins, sustained growth over 10 years and a global presence, this stock should do well given good market conditions.

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$FRSH operational metrics: DBNER (Dollar Based Net Expansion Rate) is 118% and while CAC and LTV metrics are not shared, the cost of sales and marketing is 45% of revenue. Over 11K customers spend more than $5K per year on their software.

The company is spending significantly in marketing to attract customers. Churn among customers certain industries which were affected by Covid was higher is what the company shared.

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Dollar based net expansion by cohort

$FRSH company culture is explained using the acronym CHAT – Craftsmanship, Happy work environment, Agility with accountability and True friend of the customer. In addition they use the word Kudumba (family) which binds the team together.

$FRSH Competitors: $HUBS is growing at 30% YoY with $808M in 2020 revenue and is valued at $30B, while $ZEN is growing at 25% YoY with $1B in 2020 revenue, valued at $15B. At $7B in valuation, the company will be valued at 22X NTM EV/Revenue and will be in the mid point of valuation for SaaS companies at 50% growth. At $12B in valuation, it will be valued at 38X EV/NTM, making it among the top 5 richest valued companies in the SaaS space.

$FRSH largest shareholders currently are Tiger Global (26%), Accel India (25%) and Accel USA – Sameer Gandhi (25%). While founder Girish owns 7.8%.

I am going to buy $FRSH shares at IPO depending on the price and hold for a long period. I personally know Girish well, and few others members of his team as well are close friends. I expect them to continue to execute well.

The personal blog of Mukund Mohan