RSS is a very easy way to get content that you are interested in to “come to you” instead of you going to get it. Syndication now allows for content to reach its audiences quicker and in an easier fashion.

With Mozilla now announcing that they are going to build social networking capabilities into the browser, it really gives a great opportunity to leverage content that’s within your community directly within the browser. Similar to the search widget that you see in most browsers now, when they also have built in social networking capabilities, it becomes easier for the community to come to the individual rather that being community centered.

So the marketer’s question will now be – how to ensure brand association when these capabilities simply facilitate great content exchange.

Content is now going to be the new brand definition. Companies that generate and facilitate the BEST USER GENERATED CONTENT will ultimately be the winners. Its very difficult to control user generated content for sure. Many of us who moderate and facilitate these communities know the community takes its own form and direction.