Using communities to turn lemons into lemonade

Where’s the sausage has an interesting piece on “How customer complaints good for business“.

“A great story from Oliver on his experience of how restaurant Sticky Fingers responded to a bad experience he had with them. He blogged about his complaints, which prompted a response from the local supervisor.”

From the original piece, Oliver says –
“Every single person who came into contact with this free catering event
walked away with a terrific story to tell about Sticky Fingers, a new
appreciation for their brand, and a rekindled taste for their delicious
food. (I expect at least half will be having a meal there inside of the
next two weeks, myself included.)”

Getting feedback from customers good and bad is to be expected when you run a community. Encourage it and ensure that you overdo your response on the positive side.


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