So I just got off this incredible conversation with Clark, who’s one of the driving forces behind Bordy – yes, that Bordy, the AI voice connector that everyone in the tech scene seems to be whispering about on LinkedIn and beyond. And let me tell you… this isn’t just another chatbot or networking gimmick. This is something else entirely.

Picture this: you DM an AI on LinkedIn.

It calls you. Not a form, not an email, not a survey—a literal voice call from an Australian-accented AI who somehow makes small talk feel less awkward than your last Bumble date. And after a short, easy chat, it says, “Hey, should I introduce you to someone?” Then boom—real intros to real people with actual context and mutual value. It’s like a super-connector friend who knows everyone, never forgets, and is always available.

Clark gave us the lowdown on how he landed at Bordie. His path wasn’t the traditional ladder-climbing story either—he went from building his own business, dipping into sales, doing a stint in VC, learning startup growth at a company called Reveal in Paris, and even doing B2B work at an e-commerce agency. Eventually, a cold DM to Bordie’s Head of Ops led him into the heart of this fast-moving AI startup. Total serendipity.

Now, here’s the juicy part: what actually makes Bordy stand out?

Clark calls Bordy an “AI superconnector”—but don’t think of it like LinkedIn with voice. There’s no interface. No app to download. No endless forms to fill out. It’s just a DM, a phone number, and a surprisingly human-feeling voice call.

Then comes the magic. Bordy doesn’t just listen. He remembers. He suggests. He connects. And it’s opt-in, both ways. That means the intros are intentional, curated, and not some spammy blast. He sends follow-ups, intros both parties with a thoughtful message, and makes it feel like a friend-of-a-friend intro.

From a marketing perspective, though, Clark admits the positioning is tricky. It’s not a classic B2B tool. It’s not quite B2C either. It lives in this weird (and fascinating) B2P world—Business to Professional. And because there’s no interface, the challenge becomes even bigger: how do you scale something that’s entirely experience-based?

That’s where the genius of Bordie’s go-to-market strategy comes in. Clark and team aren’t just building a product. They’re building a character.

Yep, they actually have a screenwriter on the team helping develop Bordy’s “personality.” Think about that for a second. This is next-level AI marketing. Instead of sterile automation, they’re creating a digital persona—someone you’d actually want to talk to. The Australian accent? Intentional. The humor and empathy? Crafted. And when Bordie “raised” his own $8 million seed round, the headlines weren’t just about funding—they were about an AI raising money on its own. It hit differently. It felt different.

Clark emphasized something important: in an age of AI-driven everything, the winners won’t be the ones with the most APIs or data—they’ll be the ones with personality. AI with charisma. Agents you remember, want to use, and trust. And that’s what they’re leaning into with Bordie.

But how do they keep the content human in this overwhelming ocean of AI junk? According to Clark, it’s all about iterations and intentionality. It’s about having the right principles, good training data, and most of all—context. AI can sound magical if it understands who it’s talking to. That’s why they do deep research on the people Bordie engages with, which helps him tailor conversations and introductions with nuance. Clark believes the future of AI will feel like having your own personal, customized agent—one that really “gets” you.

Clark himself uses tools like Clay, Nanonets, and Lovelable in his own marketing stack. One of the coolest things he shared? He uses Clay to auto-reply to tweets as Bordie. It captures the tweet, does deep research on the person, runs the info through custom prompts, and then replies in Bordie’s voice. Talk about scalable authenticity.

That blend of no-code automation and creative spark is what defines the new marketer, according to Clark. It’s no longer just about writing copy or designing pretty visuals. It’s about being able to build automations, ship MVPs, and tell stories fast—without needing a dev, designer, or an entire agency. AI is reducing the friction between idea and execution to almost nothing.

And if you’re a young marketer reading this? Clark has a message for you: Get curious. Learn tools like Clay, Nanonets, and GPTs. Screenshot your problems, drop them into GPT, and ask better questions. That’s the real superpower now. Knowing how to solve with speed, not just strategy.

Before we wrapped, he told me about one of his favorite campaigns—sending out 200 physical Bordie box-heads with handwritten notes from each AI call. People literally built little cardboard Bordie heads, put them on their desks, and felt a tangible connection to the brand. Old-school meets new-school, and it totally worked.

So yeah, Bordie’s not just another AI product. He’s a whole vibe. A voice. A friend with a few megabytes of empathy. And thanks to folks like Clark, he’s slowly turning AI from something cold and robotic into something personal and unforgettable.

If that’s the future of marketing, sign me up.