🚀 Just had an incredible conversation with Dan Sanchez—a marketer, podcaster, and AI power-user who’s pushing the boundaries of what’s possible with AI in content and marketing.
We started off light—turns out Dan released a full music album on Spotify using AI tools like Suno and ChatGPT, despite not being a musician. That led us into a much deeper discussion about how AI is transforming the way marketers work—especially for those who want to 10x their output without 10x-ing their headcount.
Dan broke down AI in marketing into five distinct use cases:
- AI as Co-Pilot – think planning, thinking, troubleshooting, organizing. From writing emails to managing your health goals, AI can be your smartest executive assistant.
- AI for Content Creation – yes, blogs and posts, but also infographics, videos, and even music.
- Hyper-Personalization – dynamic experiences tailored to individual customers at scale.
- Conversational AI – inbound chat, SMS, even phone. It’s replacing SDRs for good reason.
- Analytics & Forecasting – still early, but fast-evolving and game-changing.
We talked at length about AI as a co-pilot, not a magic button. The insight? AI is like having 10 subject-matter experts at your side—branding, copywriting, strategy, fitness, relationships—but you have to orchestrate them. Knowing how to prompt well is still useful, but Dan argues we’re evolving from “prompt engineering” to “clear thinking and communication.” And honestly, he’s right.
A few big takeaways for marketers:
- Prompting matters less than it used to. You don’t need to be a “prompt wizard”—you just need to be specific and intentional.
- Context is everything. Use AI tools that let you organize projects and retain context over time (like ChatGPT folders or custom GPTs).
- Video podcasts are a content goldmine. Use AI to repurpose long-form audio/video into high-impact LinkedIn posts, clips, blogs, and newsletters. Start with real insight, let AI scale it.
- Avoid “AI slop.” If your content feels like warmed-over blog stew, it probably is. Start with original thought and let AI help with structure, formatting, and tone.
We even dove into the difference between using AI for brainstorming versus automation. Automation (like API workflows) still demands engineered prompts—because consistency matters. But when you’re thinking, learning, or creating? AI thrives in messiness, as long as you guide it.
Dan summed it up best: “AI doesn’t replace marketers. It replaces the marketers who don’t use AI well.”
This episode is for every marketing leader, agency founder, or solo creator trying to scale smarter, not harder. If you’re still on the sidelines with AI, this is your wake-up call.
#MarketingAI #GTM #AIinMarketing #Podcast #ContentMarketing #LLMs #ChatGPT #AIworkflow #B2BMarketing










